Privacy Policy
This Website collects some Personal Data from its Users.
This document contains a section dedicated to Californian consumers and their privacy rights.
This document can be printed for reference by using the print command in the settings of any browser.
Policy summary
Personal Data collected for the following purposes and using the following services:
Advertising
- Microsoft Advertising, Facebook Lookalike Audience, Google Ad Manager and Google Ads Similar audiences
- Personal Data: Tracker; Usage Data
Analytics
- HubSpot Analytics, Matomo, Google Analytics, Google Analytics with anonymized IP, Facebook Ads conversion tracking (Facebook pixel) and Google Ads conversion tracking
- Personal Data: Tracker; Usage Data
- Microsoft Advertising Universal Event Tracking
- Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data
- Google Analytics Advertising Reporting Features, typesetting, remaining essentially unchanged.
- Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service
- Google Analytics Demographics and Interests reports
- Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)
Content commenting
- Facebook Comments
- Other forms of social media
- Personal Data: Tracker; Usage Data
- Chatbot services
Displaying content from external platforms
- YouTube video widget and Google Fonts
- Personal Data: Tracker; Usage Data
Interaction with live chat platforms
- Facebook Messenger Customer Chat
- Personal Data: Data communicated while using the service; Tracker; Usage Data
Managing contacts and sending messages
- HubSpot Email
- Personal Data: email address; Usage Data
Managing data collection and online surveys
- Facebook lead ads
- Personal Data: Data communicated while using the service
Platform services and hosting
- WordPress.com
- Personal Data: various types of Data as specified in the privacy policy of the service
Registration and authentication
- Facebook Authentication
Remarketing and behavioral targeting
- Facebook Remarketing, Remarketing with Google Analytics, Google Ad Manager Audience Extension and Google Ads Remarketing
- Personal Data: Tracker; Usage Data
- Facebook Custom Audience
- Personal Data: email address; Tracker
Tag Management
- Google Tag Manager
- Personal Data: Tracker
User database management
- HubSpot CRM
- Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service
- HubSpot Lead Management
- Personal Data: various types of Data as specified in the privacy policy of the service
Types of Data collected
Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Tracker; Usage Data; email address; phone number; various types of Data; Data communicated while using the service; Universally unique identifier (UUID); unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to the Owner.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
- Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
- provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which the Owner is subject;
- processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
- processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal
Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Place
The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
- Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
- Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Content commenting, Displaying content from external platforms, User database management, Analytics, Managing contacts and sending messages, Advertising, Tag Management, Platform services and hosting, Registration and authentication, Remarketing and behavioral targeting, Managing data collection and online surveys and Interaction with live chat platforms.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.
- Microsoft Advertising (Microsoft Corporation)
- Microsoft Advertising is an advertising service provided by Microsoft Corporation.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Facebook Lookalike Audience (Facebook, Inc.)
- Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.- Users can opt out of Facebook’s use of Trackers for ads personalization by visiting this opt-out page.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Ad Manager (Google LLC)
- Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
In order to understand Google’s use of data, consult Google’s partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered. - Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Ads Similar audiences (Google LLC)
- Similar audiences is an advertising and behavioral targeting service provided by Google LLC that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are
- already on the remarketing list due to their past use of this Website.
On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences. - Users who don’t want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Analytics
- The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
HubSpot Analytics (HubSpot, Inc.)
- HubSpot Analytics is an analytics service provided by HubSpot, Inc.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out .
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Matomo (this Website)
- Matomo is an analytics software used by this Website to analyze data directly without the help of third parties.
- Personal Data processed: Tracker; Usage Data.
- Category of personal information collected according to CCPA: internet information.
- already on the remarketing list due to their past use of this Website.
Google Analytics (Google LLC)
- Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network. - Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Microsoft Advertising Universal Event Tracking (Microsoft Corporation)
- Microsoft Advertising Universal Event Tracking is an analytics service provided by Microsoft Corporation that connects data from the Microsoft Advertising network with actions performed on this Website.
- Personal Data processed: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: identifiers; internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Analytics Advertising Reporting Features (Google LLC)
Google Analytics on this Website has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity).
- allows the Owner to analyze specific behavior and interests Data (traffic Data and Users’ ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
- Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
- Personal Data processed: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: identifiers; internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Analytics Demographics and Interests reports (Google LLC)
- Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data).
- Users can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
- Personal Data processed: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: identifiers; internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Analytics with anonymized IP (Google LLC)
- Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the
- use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US. - Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
- Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Ads conversion tracking (Google LLC)
- use of this Website, to prepare reports on its activities and share them with other Google services.
- Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Website.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Content commenting
- Content commenting services allow Users to make and publish their comments on the contents of this Website.
Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.
Facebook Comments (Facebook, Inc.)
- Facebook Comments is a content commenting service provided by Facebook, Inc. enabling the User to leave comments and share them on the Facebook platform.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find
- information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Displaying content from external platforms
- This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
YouTube video widget (Google LLC)
- YouTube is a video content visualization service provided by Google LLC that allows this Website to incorporate content of this kind on its pages.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Google Fonts (Google LLC)
- Google Fonts is a typeface visualization service provided by Google LLC that allows this Website to incorporate content of this kind on its pages.
- Personal Data processed: Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Interaction with live chat platforms
- This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, in order to contact and be contacted by this Website‘s support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
Facebook Messenger Customer Chat (Facebook, Inc.)
- The Facebook Messenger Customer Chat is a service for interacting with the Facebook Messenger live chat platform provided by Facebook, Inc.
- Personal Data processed: Data communicated while using the service; Tracker; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Managing contacts and sending messages
- This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
HubSpot Email (HubSpot, Inc.)
- HubSpot Email is an email address management and message sending service provided by HubSpot, Inc.
- Personal Data processed: email address; Usage Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: identifiers; internet information.
- This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, in order to contact and be contacted by this Website‘s support service.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Managing data collection and online surveys
- This type of service allows this Website to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form. - These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed – e.g. managing contacts, sending messages, analytics, advertising and payment processing.
Facebook lead ads (Facebook, Inc.)
- Facebook lead ads is an advertising and data collection service provided by Facebook, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
- Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
- Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
- Personal Data processed: Data communicated while using the service.
- Place of processing: United States – Privacy Policy – Opt out.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find
- information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Platform services and hosting
- These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
WordPress.com (Automattic Inc.)
- WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Website.
- Personal Data processed: various types of Data as specified in the privacy policy of the service.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
Registration and authentication
- By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.
Facebook Authentication (Facebook, Inc.)
- Facebook Authentication is a registration and authentication service provided by Facebook, Inc. and is connected to the Facebook social network.
- Personal Data processed: Tracker; various types of Data as specified in the privacy policy of the service.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Facebook Oauth (Facebook, Inc.)
- Facebook Oauth is a registration and authentication service provided by Facebook, Inc. and is connected to the Facebook social network.
- Personal Data processed: Tracker; various types of Data.
- Place of processing: United States – Privacy Policy.
- Category of personal information collected according to CCPA: internet information.
- This processing constitutes a sale based on the definition under the CCPA. In addition to the information in this clause, the User can find information regarding how to opt out of the sale in the section detailing the rights of Californian consumers.
Remarketing and behavioral targeting
This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.
Measurement
This Website uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.
Analytics
- The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
HubSpot Analytics (HubSpot, Inc.)
- HubSpot Analytics is an analytics service provided by HubSpot, Inc.
- Personal Data processed: Tracker and Usage Data.
- Place of processing: United States – Privacy Policy – Opt Out .
- Storage duration:
- __hssc: 30 minutes
- __hssrc: duration of the session
- __hstc: 2 years
- hubspotutk: 2 years
- messagesUtk: 2 years